Half baked shoes or brilliant idea? At first glance, it’s one of the more bizarre shoe innovations in recent years, but Reebok just released their U-form football cleats.  Heat your U-forms in the oven at 200-degrees Fahrenheit for 3 minutes.  Take them out, put them on, lace them up and let the shoe form to the shape of your foot for eight minutes. Once the shoe has cooled, it will retain the shape of your foot, basically a tailored custom fit.  Best of all, there’s no limit to the amount of times you can heat & mold your shoe.  Currently available in football cleats only, Reebok is releasing basketball & running models near 2010′s end.

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